Public Information
ArtsWestchester is your connection to the arts, working to keep you informed about what’s hot on Westchester’s cultural scene. Our communications initiatives promote Westchester’s cultural resources to local and regional audiences through this website, as well as through our: >Publications . >Social Media . >Collaborative Marketing Initiatives
For information, contact Communications Department at website@artswestchester.org
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ArtsWNews
ArtsWNews is our award winning monthly publication covering the arts in Westchester. It is published as a supplement to The Westchester Business Journal reaching a circulation of 18,000 monthly in Westchester County and is available from drop boxes located throughout the county. View advertising opportunities here or for more information, contact artswnews@artswestchester.org.
The Story of the Arts Exchange
The Arts Exchange is the headquarters of ArtsWestchester. It is also a building of a great historical and architectural significance. This soft-cover publication summarizes the history of the building and highlights its architectural details. > Click here to download The Story of the Arts Exchange
The Arts Muse
The Arts Muse blog is a partnership between long time arts writer Georgette Gouveia and ArtsWestchester. Like Tennyson’s Ulysses, Gouveia believes she is product of all that she has met. In her blog she shares her experiences, telling not only the stories of the art scene here but the stories behind the stories.
Arts This Week
Arts This Week is your guide to what’s happening in the arts each week. This weekly electronic newsletter of calendar listings is sent to over 4000 subscribers each week. Click here to subscribe to Arts This Week or any of our other e-mail newsletters.
ArtsNews TV
ArtsWestchester’s magazine-style television program is shot entirely on location in artists’ studios, museums, concert venues, schools and theatres around the County. Get your front-row seat as we bring you in-depth interviews with artists, museum tours, concert samplings and much more. ArtsNews TV is shown on most local television stations on Wednesday evenings at 9 pm. > Click here for times and stations.
“Like” us on Facebook and read about highlights on upcoming ArtsWestchester events. Follow us on Twitter to be informed on last-minute information changes or news on arts events, as well as see what our friends are up to. Finally, our You Tube channel features numerous videos of performances filmed live at the Arts Exchange, as well as promotional clips, such as our new commercials for ArtsWestchester.org.
COLLABORATIVE MARKETING INITIATIVES
ArtsWestchester strives to encourage collaboration and cooperation within the arts community. Our collaborative marketing initiatives provide a mechanism for organizations to pool their expertise and their marketing dollars to disseminate information about related events.
Current Initiatives
Music In The Air
This campaign is designed to promote the many free and affordable outdoor music events that take place in Westchester County each summer. With 250+ events in every corner of the county this summer, there’s something for everyone…view the complete schedule for summer 2010 here. Our 2009 and 2010 Music in the Air campaigns included the promotion of over 90 concerts that were presented in public locations throughout the county. Promotions include a direct mail piece, flyers and posters, print and web-based advertising.
Cooperative Advertising
There is strength in numbers. ArtsWestchester helps our affiliates stretch their advertising dollars by providing the opportunity to participate in cooperative, themed advertisements in publications such as the Westchester County Travel Guide and the New York Times. Advertising opportunities are listed under ‘Affiliate News’ as they become available.
Past Initiatives
All Fired Up
What happens when an entire county gets ‘all fired up’ about one art form? In October and November of 2008, ArtsWestchester, in partnership with the Clay Art Center, introduced Westchester residents to the myriad of ways that clay can be transformed into art. Seventy concurrent ceramics exhibitions took place in every corner of the county, complemented by workshops, teacher training, symposia, films and other special events. 68 arts organizations pooled their resources to make it all happen. In the end, and estimated 57,000 visitors came to see the exhibitions, creating an economic impact of $2,949,750
The Big Read
Click here to view more information about The Big Read in Westchester.
Open Books
This collaboration presents new perspectives on the art of children’s book illustration displaying artwork by some of today’s most important illustrators viewing films based on popular children’s books and engaging kids and adults in a summer of open books.
Suburbia
Four Westchester cultural organizations show how and why the suburbs were established explore how contemporary artists address the American suburb reveal the subtext of suburban life examine issues brought about by suburban sprawl
